The news is that, Tomas will cease its business operations, after Kering has terminated its partnership with the German-born designer and his eponymous brand.
The news follows the announcement that Maier is stepping down from his role as creative director of Bottega Veneta, a position he held since 2001, when the label was acquired by Gucci Group, now Kering.
“Mr Tomas Maier remains the owner of the Tomas Maier trademark,” Kering told WWD in a statement, before adding that the Paris-based luxury group “would do its best, over the next few months, to safeguard employment, in coordination with local unions.”
The closure of the label, which will see its two New York stores on Madison Avenue and Bleecker Street close, as well as its e-commerce platform, is expected to be complete at the end of 2019. The resort 2018 and men’s spring/summer 2019 collections have been cancelled, and the next collection allegedly won’t go into production.
It felt like acres of fabric and repetition to draw attention to a few simple points, or maybe just one: What’s happening with the Max Mara coat this winter? There are teddy bear coats, black leather trenches, military maxis, an animal-spot belted raincoat, and a duffel. The payoff: the camel coat of the season, which has a line of blanket fringing running down the back of each sleeve. It was a little Western-looking, but just conceptual enough to appeal to an adult. Too bad it can’t be seen in these pictures. After all that, it’s 22.
It’s difficult; there’s a sense in which the modern would-be power woman doesn’t want too much fashion all the time. Still, after all these years, there is still a gaping hole in the women’s market for the kind of classy, simple, uniforms men take for granted. Max Mara has some of those solutions, for sure. The more it pared back, the more that message would go across.
Matthew Tayo Rugamba
is a Rwandan designer at the House of Tayo brand, that is truly authentic and homegrown, utilizing African textiles and fabrics. For details visit www.houseoftayo.com.